Take the mystery out of font selection with our step-by-step guidance

If you get it right, typography can be incredibly powerful. Turn to the writings of Robert Bringhurst, whose Elements of Typographic Style has served as a sagely reference text for decades, and you’ll find a high-minded articulation of the craft. Typography “exists to honor content,” according to Bringhurst, and when it’s done well it “reveals every element, every relationship between elements, and every logical nuance of the text.”
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